Episode 55 - Long-term strategy with guest Eleanor Winton

Episode #55. This episode's topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge from 18months of pandemic to regroup and look forward to where we are going to take our brand's business but also to play our part in important issues such as climate change, global trust and the inequality crisis. To discuss long-term strategy in a post-covid world, Abby is joined by Eleanor Winton, founder of Foresightfully consulting and author of The Disruption Game Plan. Eleanor addresses the marketer's role in planning for innovation vs risk, the behaviours, mindset and energy levels marketers need when developing strategy, plus an exercise for you to try to identify uncertainty for your long-term scenario planning.