Episode 55: Standing out in a Saturated Market

What if your calling isn’t somewhere new, it’s right where you are?Today, Jennifer sits down with Shari K. Hooper, a Grand Rapids financial advisor who literally grew up in the industry alongside her trailblazing mom. Shari shares how she nearly left finance (hello, Chick-fil-A application!) before choosing to persevere—and how she now stands out in a “saturated” market by serving clients like family, creating community, and teaching women to confidently take a seat at the financial table.We talk about:Building a career in a male-dominated industry (and what’s changed)Faith-led decision making when you’re at a crossroadsWhy service, follow-through, and relationships are her true differentiatorPositive declarations and mindset habits that keep you moving and so much more. If you feel like business feels hard, this episode is for you. Shari’s story is your nudge to keep going, serve first, and trust the door that opens.Meet our Guest: Shari Hooper has nearly 35 years of experience in the financial industry and has been a member of the Summit Wealth Partners team since Spring of 2020. Her experience began during high school, continued through college summers, and then full time while working with her mom, Valerie, one of the leading financial advisors in her time. [email protected]://www.facebook.com/shari.kaye.hooperPodcast Host:  Women & the Businesses they ownLearn about Shari's monthly Women & Wealth Cocktails meet up: https://www.facebook.com/share/19ngbjP2ik/Meet Your Host:Jennifer Kok has been a business owner for over 25 years and is now a business coach. She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.I support women entrepreneurs in their second year and beyond as they build businesses and families, helping them achieve Clarity, Confidence, and Consistent Profits.  The reality is, you’ve built a Business You’re Proud Of— but it’s time for it to work for you.You’re still wearing all the hats, working long hours, and not paying yourself what you deserve. You know there’s more possible—more profit, more clarity, and more freedom to enjoy the life you’re building.The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.Join me for a Free Online Workshop:3 Steps to Boost Profitability: Strategic Shifts to Help Small Business Owners Make More Money.   If you want more profits follow this link to register. https://nextwavebusinesscoaching.comFacebook: https://www.facebook.com/nextwavewithjenInstagram: https://www.instagram.com/nextwavewithjen/If this episode filled your bucket, share it with one business owner who needs a boost today. And if you’re local, come say hi at Women & Wealth Cocktails—bring a friend and your money questionsMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: