Episode 55: Talking World Cup Betting With Sportradar VP Of The Americas Brian Josephs

The World Cup is underway, and it is a huge opportunity for sports betting in the United States, which is one of the hosts of the event. How big is that opportunity and what should we watch over the next month? I spoke with Brian Josephs, who is vice president of the Americas for sports data and technology company Sportradar.For context:The World Cup will likely be the biggest gambling event in history (CNBC): “The 2026 FIFA World Cup is expected to be the biggest betting event in history — and the first to test the U.S. sports-wagering market at full scale. … Analysts predict the betting opportunities could reshape customer acquisition for sportsbooks, prediction markets and the sports-data companies that power them. Global wagers on the 2026 World Cup could top $50 billion, up from more than $35 billion during the 2022 tournament according to Macquarie analyst Chad Beynon.” Get full access to The Closing Line at closingline.substack.com/subscribe