Episode 55: The Impact of the WNBA and Generation W with Donna Orender

Donna's business career began after playing 3 years in the Women's Professional Basketball League, the WBL where she earned All-Star status. This experience enabled her to work in network television sports at ABC and later in cable television at SportsChannel before forming her own production company. Currently leading the efforts of Orender Unlimited, a Jacksonville-based consulting and advisory company, Donna utilizes her expansive experience to provide sales, marketing, media and diversity strategies for a wide array of industry companies and has consulted on entertainment and digital projects.  Donna served as President of the Women's National Basketball Association for 6 years, leaving the position in December 2010. Her responsibilities included the oversight of all league operations including both the business and competitive aspects of the league. During her tenure, with her focus on revitalizing the brand, its value and relevance, the league experienced 4 years of consecutive attendance growth, after many years of decline. Donna spent 17 years at the PGA TOUR leading the negotiating team that changed the paradigm for how PGA TOUR golf was both packaged and sold for television resulting in significant growth for the TOUR