Episode 56: Creating a Marketing Department from Scratch and Leading with Heart + Intention

Send us Fan MailJoin us in this episode as Rachel Meier, Director of Marketing at CSM Corporation, shares her journey of building a marketing department from scratch, creating unforgettable campaigns like the Northern Starlight Express, and fostering a team culture rooted in curiosity and resilience. Discover practical strategies for innovative marketing, leadership, and navigating challenges with grace.Key Topics:- Rachel’s pathway into hospitality marketing and her rise to director role- Building a marketing team from zero: early days and key decisions- Pivoting during uncertainty: community engagement and creative activations- Leadership lessons: giving and receiving grace in dynamic settingsLinks:- Froya Organics - organic skincare and staple items for your upgraded skincare routine, use code: https://www.froyaorganics.com/MALLORY28721- Social media planning tool at it's finest. Try today: https://try.iconosquare.com/oui- Into books? Join Book of the Month for a curated selection of books every month: https://www.mybotm.com/x2xnp4gpci7- Shop SkinnyConfidential for wellness tools and get $10 off your first purchase here: https://oken.do/a2dkupp2Support the showFollow us @OuiTravelPodcast on Instagram. Visit our website for more details and the chance to be featured on our show!