Episode 56: How To Articulate Your Value to Your Communities: An Interview with FENS Society

Why is it important that societies communicate their impact and value to their communities? And how can you approach this exercise effectively? To help overcome the challenges of declining membership, societies need to communicate their role and all the work they undertake to their communities effectively, to build transparency and understanding of who they are and what they do. Not only that, but reflection is an important aspect of successful strategizing, and exercises to articulate your impact helps you build accountability and ensure you’re staying relevant. FENS is the Federation of European Neuroscience Societies. Such a large organization has its work cut out, to capture all the work they do and distill it in an engaging format for their communities. So how did they approach this exercise and what did they learn from the experience? Jackie Jones, Associate Editorial Director here at Wiley, had a conversation with them to find out more. Thank you FENS, for sharing your insights!