Episode 56: How your flaws could be your crazy advantage - with John Spencer Williams

What if the things you’ve spent years trying to hide, change or smooth over are actually the very things that could help you stand out?What if the qualities you dismiss as flaws, quirks or weaknesses are exactly where your greatest strengths are hiding.In this episode of The Business of Stories, Susan talks to Crazy Successful author John Spencer Williams about why success doesn’t always happen despite the things that make us different - sometimes, it happens because of them.You’ll discover:The surprising reason your biggest flaw could also be one of your greatest advantagesWhy the instinct to fit in could be holding you back in your business.The one place to look when you can’t see what makes you different from everyone else.The “Crazy Idea” hiding in your work that could put you in a category of one.How something you’d never put on your CV could become a powerful reason people choose you.The stories you may be overlooking that could show people exactly what makes you different.This fascinating conversation will help you look differently at the qualities, experiences and stories that make up your unique blend - including the ones you might have spent years wishing you could change.If you’re ready to stop smoothing off the edges, lean into what makes you different and let your stories show people why that matters, this episode is a must-listen.Check out John’s book & profile test at https://crazysuccessfulbook.com/If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide hereDownload a free copy of The Business of Stories hereOFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.