Episode #56 Interview with Eric Koppelman- The Power of Focus on Building an Emerging Brand

Episode #56 A detailed discussion with Eric Koppelman - CEO of Ruby Jewel Ice Cream Sandwiches Today we were fortunate to spend some time with Eric Kopplelman to discuss how he and his team are building out their brand of super premium ice cream sandwiches. He leads with a very interesting history of Ruby Jewel and how they went about bringing the focus of the business back to the core: delicious ice cream sandwiches. Eric also provides detail around the following topics: - As you consider retail expansion- ability to hit velocities is vital - Sales is a profession and not anyone can do it - Take the time to really understand working with distributors- it is a complex relationship - Solid plans are a must - as is the ability to be flexible - Dealing with investors: their expectations and yours when accepting their money Enjoy the show! Please follow the Road 2 Retail podcast on Spotify, iTunes and on LinkedIn. Please leave us a review and share the episode with those who may find the content useful.