Episode 56: Is Cold Calling Dead?

How Charlotte Lloyd, Sales Director at Investment Monitor, views cold calling in today’s sales environment and how to do it *right.* === Let’s start with an obvious (to us) statement: No, cold calling isn’t dead. If you Google, “Is cold calling dead?” you’ll get a TON of hits (about 75 million, in fact). And if you look at the “People Also Ask” section, you’ll see questions like: - Is cold calling effective anymore? - What is replacing cold calling? - Do people hate cold callers? Not the most positive grouping of questions. But while the public rhetoric on cold calling isn’t great, there’s a fairly large contingent of sales professionals that still heavily rely on cold calling to generate revenue. One of those people is our guest today, Charlotte Lloyd. She’s a heavy proponent and practitioner of cold calling and has been for a long time. The difference between Charlotte and the people who call for the death of cold calling lies in a few key traits: approach, mindset, and vision. We tackle each of the above and more in our conversation with Charlotte. By the end, you’ll be excited to pick up the phone* * Not guaranteed, but we’re pretty confident 😎 === 💻 Charlotte's Episode Page: demanddrive.com/podcast/is-cold-calling-dead 📣 More Podcast Episodes: https://bit.ly/dD-Pod 👋 Meet our team: https://bit.ly/dD-Team 👍 Follow us on LinkedIn: https://bit.ly/dD-LI ⭐ Want to work with us?: https://bit.ly/Contact-dD 🤝 Want to work for us?:  https://bit.ly/dD-Careers