Episode 56: Marketing and Sales In the #FakeNews Era

Fortune 500 CMO Peter Horst joins Dan to discuss the challenges marketers and sellers face in a rapidly evolving business landscape. Of specific focus is a conversation around how brands are tackling social issues(e.g The NFL, Pepsi) in the "Fake news" era and how sitting on the sidelines is actually the most dangerous strategy an organization can deploy. Peter is an engaging speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills. Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter is one of the highest-rated keynoters at conferences around the world and brings humor, authenticity, and compelling content to his engagements.