Episode 565: The Two Things Every Entrepreneur Craves (And How to Get Them Right) episode artwork

EPISODE · Nov 3, 2025 · 14 MIN

Episode 565: The Two Things Every Entrepreneur Craves (And How to Get Them Right)

from My Daily Business Podcast · host Fiona Killackey

Get your 2026 sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. In this episode, Fiona shares a powerful parenting psychology concept that applies directly to business success. Drawing from child development research, she explores how every person - including entrepreneurs - needs two fundamental things daily: attention and power, and reveals how understanding this can transform your business strategy and decision-making.You'll learn:• The two essential daily needs that drive human behavior in both children and adults• How to audit where your business attention is going and whether it's serving your goals or just feeding your ego• Why chasing the wrong kind of attention can drain your energy and keep you stuck on a comparison treadmill• How to identify when you're giving away your power through pricing, boundaries, and saying yes to everything• The difference between attention that moves the needle versus attention that just provides validation• One attention move and one power move you can implement immediately to feel more grounded and purposeful in your businessPerfect for business owners who feel pulled in every direction and want to regain control over their energy, focus, and business decisions.A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:How to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

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