Episode 57: Blowing up the Silos of Digital Strategy

It's no secret that digital is a part of our world. And while it might have made sense 10 or 15 years ago to try and separate a digital strategy from the rest of your strategy, we don't live in a world that allows that any longer. From banking to food ordering to shopping to getting a ride, digital technology is more a part of our lives than ever before. So why are so many companies' digital strategies still siloed? In this episode, I interview Bill Snider. Bill is the Vice President of Digital Strategy at Clearview Federal Credit Union, and he has a lot to say on the podcast about un-siloing digital strategy. What we talked about: - Understanding the buyer's journey when it comes to financial products - The need to utilize journey mapping when it comes to building a digital strategy - Establishing better processes as a result of that journey mapping - Enabling technology to solve pain points, not create more problems Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for Banking on Experience in your favorite podcast player.