Episode 57: Brief on Setting Goals

Send us Fan MailIt's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start!I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year.They responded with a question that I get all the time. "You mean my marketing goals?"My response was to say, no, I mean the business goals.Your business goals should drive your marketing efforts. If your marketing isn't supporting your overall business goals, then what's the point?I love setting 7-10 goals that are both personal and business related. They are SMART goals (specific, measurable, achievable, relevant, and time-based).In this Imperfect Marketing Brief, I share a few of my 2023 goals.What are yours?Resources:Click here if it's your goal to improve email marketingClick here if you're ready to elevate your marketing and get a return on your investmentLearn your list building styleJamie Trull's Financial Fitness Formula (affiliate link) Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here