Episode 57 - Drew Pautler - YETI Cycles Handbook

from Print Design Podcast - Inspiration for In-house Creative Teams · host Print Design Academy

This week we are getting int some offset print for a legendary bike brand, Yeti Cycles. My guest this week is Drew Pautler from Good Fortune Collective out of Vancouver, BC.  During this episode, we talk about the incredible Yeti Cycles Handbook and talk about how it has been visually in the making for 30+ years. We talk about how this project started and came to life during the "work from home" pandemic, and how they crafted an incredible brand experience for the cycle industry ambassadors. Check out the links below to see the incredible work that the team and Good Fortune Collective puts together.  Also don't miss the launch of Print Design Mastery on May 12th! THE LINKS: Good Fortune Collective Work Good Fortune Collective Instagram Print Design Academy YouTube Print Design Academy Website FREE Print Ready File Checklist  

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This episode is 1 hour and 17 minutes long.

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This episode was published on April 26, 2022.

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