Episode 57 - How content marketing will change construction feat. interesting guests

Content marketing isn’t exactly the first thing that comes to mind when you think of scaffolding, concrete pours, or tenders. But maybe it should be.In this episode we discuss what content marketing is, how it can change your construction business, and how it can perhaps lead to a more transparent and improved industry.We are joined by our very own podcast production team: Jakob Sloth Linneberg owner of Ugli Fruit Productions and Laurits Boile, a video and content marketing specialist and owner of Lauritsboile.com.This is a fun one :)What you'll learn from today's episode of Inventing Construction:- The difference between branding and marketing- What is content marketing?- How to use content marketing as a construction company- Why there's power in being transparent- ROI in content marketing (long game explained)You can also listen to Inventing Construction on these platforms:Spotify: https://open.spotify.com/show/2aAxc0iqOe2JJly3jCh9jV?si=8db208888a9a4e4cApple podcast: https://podcasts.apple.com/us/podcast/inventing-construction/id1629403210YouTube: https://www.youtube.com/playlist?list=PLmFqJlVzEa6Lc_7LOTjvac2oTbRRk9HdKWe would love for you to continue the conversation with us on LinkedIn:Ross: https://www.linkedin.com/in/ross-griffin-kosmos/Elia: https://www.linkedin.com/in/eliaarquitectatecnica/Jakob: https://www.linkedin.com/in/jakob-sloth-linneberg-6b6470133/Laurits: https://www.linkedin.com/in/laurits-boile/KOSMOS: https://www.linkedin.com/company/kosmos-dkThanks for listening!