Episode 57: Tips for Effective Communication in Biotech with Key Opinion Leader Carolyn Scofield

Which communication strategies will best equip you to tackle biotech industry challenges with confidence? In this episode, hosts Elaine Hamm, PhD, and James Zanewicz, JD, LLM, RTTP, talk with colleague Carolyn Scofield, MPS, Assistant Director of Marketing & Communications at Tulane Medicine. From conveying complex scientific concepts to supporting business growth during critical times, this conversation unveils the intricate link between communication and biotech success. Whether navigating a crisis or building a brand, the expertise shared in this episode is invaluable for stakeholders at all levels - from academics to brand-new start-up companies, mid-size to household-name biotech brands, and everything in between. In this episode, you'll learn: The importance of integrating communication efforts at every phase of development. Essential elements of crafting effective communication strategies with the assistance of structured brand guides. The difference between telling a story and actively creating one (“story-making”) that resonates with a diverse audience. Tune in to discover the power of strategic communication and how you can apply these techniques! Links: Connect with Carolyn Scofield, MPS. Connect with Elaine Hamm, PhD. Connect with James Zanewicz, JD, LLM, RTTP and learn about Tulane Medicine Business Development and the School of Medicine. Check out the Fierce Pharma PR & Communications Summit and the Fierce Pharma PR & Communications Summit West. Read Don't Be Such a Scientist by Randy Olson. Check out the ASPECT Science Policy and Communication Graduate Fellows Program at Tulane. Check out BIO on the BAYOU and make plans to attend October 29 & 30, 2024. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.