Episode 57: Why Women Deserve Their Own Sports Shoes — with Lindsay Housman of Hettas

“Why are women still wearing shoes designed for men?”In this episode, I sit down with Lindsay Housman, CEO and founder of Hettas — the first performance footwear brand engineered specifically for women’s biomechanics. If you've ever laced up a pair of runners and felt like something was off, this conversation will hit home.We talk about how most athletic shoes are still made using men's feet as the default, why that matters for women’s health, and how Lindsay's background in tech, finance, and sport led her to create a company that’s rewriting the rules for women in motion.This isn’t just about footwear. It’s about equity, injury prevention, and giving women the tools to perform, recover, and thrive — in sport and beyond.In this episode, you’ll learn:Why most sports shoes don’t actually fit women’s bodiesThe performance gap in gear — and how it’s putting women at riskHow injuries, especially in knees and feet, often trace back to poor shoe designWhat goes into engineering shoes for women’s unique needsHow Lindsay’s journey from finance to founder is paving the way for better gearWhat “resilience through sport” really means for women and girlsHow Hettas is reshaping the future of women’s athletic performanceThis episode is for you if…You’ve ever felt pain or discomfort during or after working outYou’ve had recurring injuries in your knees, feet, or hipsYou want to support brands that center women’s health and performanceYou believe women deserve more than a “shrink it and pink it” approach to gearYou’re raising or coaching girls in sport and want them to feel confident and strongSpecial Offer for Listeners: Use code WOMENSHEALTH20 at www.hettas.com for 20% off your first pair.📍 Learn more about women’s wellness at advancedwomenshealth.ca 📲 Share this episode or tag me @drsarah_nd — I’d love to hear your thoughts on the future of women’s performance gear.