EPISODE · Oct 4, 2021 · 27 MIN
Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
from The Local Marketing Trends Podcast · host Corey Elliott, Gordon Borrell
Google and Facebook have cracked the do-it-yourself code for local advertisers. Does that mean the days of the local ad-sales rep are numbered? Corey and Gordon dive into recent survey data, then turn to a DIY platform export, Rosie O'Meara from GroundTruth, for answers. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Embed this episode
What this episode covers
Google and Facebook have cracked the do-it-yourself code for local advertisers. Does that mean the days of the local ad-sales rep are numbered? Corey and Gordon dive into recent survey data, then turn to a DIY platform export, Rosie O'Meara from GroundTruth, for answers.
NOW PLAYING
Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.