Episode 570 - Insights Into Video Promo With Andy Gesner

My guest today is owner and president of HIP Video Promo Andy Gesner.Andy’s firsthand experience in playing in bands and releasing records gives him a special insight into music promotion and marketing. Over the past 25 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.During the interview we spoke about the evolution of video promotion, video marketing strategies for artists, the many television channels that artists aren’t aware of, AI in video creation, and much more.I spoke to Andy from his home in New Jersey.Additional Resources:Learn more about Andy and HIP Video Promo: https://hipvideopromo.com–Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbookAccess my FREE music mixing crash course training: https://www.mixingcrashcourse.comCheck out my best-selling books: https://bobbyowsinski.com/best-selling-books/ Discover more mixing courses: https://www.bobbyowsinskicourses.com/ Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/Follow me on IG: https://www.instagram.com/bobbyowsinski/Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social--In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/