Episode 575: Copy Crash Course for Non-Copywriters

Today's episode is a special copy crash course for non-copywriters, where I share 10 things you can start learning and implementing right now that I guarantee is going to make you a better copywriter!  If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @jameswedmore. Have you heard the news? My card deck of the 54 most persuasive and influential language patterns is now available for sale, and as a podcast listener, you can get them now at a special price! Words matter so much in our business, and in 15 years of being in the online business space, I've written a lot of copy. Pull a card, and you'll get patterns and techniques that I've used that you can apply to any piece of copy that you're writing - it's that simple! You don't just get a physical deck, but you'll also get a digital deck for immediate use. For a limited time only, I'm taking 50% off the price, and you can get your deck today for just $47. Hurry, as this is a limited time offer and in a few short days the price goes back up to $100. To get your very own deck of cards, go to https://jameswedmore.com/cards now!  Haven't left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you'll hear: Why I don't like the word "copywriter", and what I prefer to use in its place How big of a role the words we use play in our marketing  The 3 ingredients of a great call to action, and why we want to always use the information we have to inspire action  How all copy has a sequence and can be used by anybody  Why specificity is powerful and the reasons using it often gets overlooked The ways that clarity tops creativity when it comes to copy How tangibility creates clarity and what to do if you can't make your copy tangible   My tips for using logic to evoke emotion and avoiding the urge to read the minds of your potential customers  What the two most powerful words in the English language are and an exercise to help you speak to the transformation  For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/575