Episode 58: An Interview with Susan McPherson, Founder and CEO of McPherson Strategies

Join Lori and her guest, Susan McPherson, as they talk about making an impact through effective communication. Susan is the founder and CEO of McPherson Strategies, a consultancy that helps corporations with communicating the good that they're doing. How can companies promote their philanthropy to their employees as well as external audiences? Stay tuned!   Here are the things to expect in this episode: Learning from a young age that it's important to give back. Volunteering is a great way to connect with people and learn new things. Every single one of us can be a philanthropist! How can for-profit businesses incorporate philanthropy in their work? And much more!   About Susan McPherson: Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.   Connect with Susan! Website: https://www.mcpstrategies.com/ The Lost Art of Connecting: https://www.thelostartofconnecting.com/ Twitter: https://twitter.com/susanmcp1 Instagram: https://www.instagram.com/susanmcp1/ LinkedIn: https://www.linkedin.com/in/susanmcpherson/   Organizations mentioned: 18th News: https://19thnews.org/ UNCHR: https://www.unhcr.org/en-us/united-states-of-america.html Women's Philanthropy Institutehttps://philanthropy.iupui.edu/institutes/womens-philanthropy-institute/index.html   Connect with Lori Kranczer! Website: https://www.linkphilanthropic.com/ LinkedIn: https://www.linkedin.com/in/lorikranczer/