Episode 58: Fun, Bold, Vegan and Cruelty-Free: How I Scream Nails Successfully Moved from a Service Business to Build An Online Product-Based Business

Listen to today’s interview as Fiona talks to Celia Cecchi, founder and director of I Scream Nails - an Australian made vegan, cruelty free, high quality nail polish about how her interest in nail art led to starting a successful product-based business that expanded quickly to the US. Interested in starting your own podcast? Check out our How to Start a Podcast online course here.  Topics discussed in this episode: IntroductionCatching UpComing up with I Scream NailsGrowing the businessThe testing processObstacles in manufacturing locallyOn having the final sayCelia's upbringingOn starting as a pop upManaging peopleOwning the business with your partnerOn doubting self in managing the businessSocial media coverage for the brandConnecting with the audience through social mediaProcess of onboardingMantras during hard timesChanging anything for the businessTech tool recommendationsMost proud moment in running the businessConnecting with CeliaConclusion Connecting with I Scream NailsUS Store: www.iscreamnails.comAu Store: www.iscreamnails.com.au Email: [email protected]: https://www.instagram.com/iscreamnails/Facebook: https://www.facebook.com/iscreamnailsTwitter: https://twitter.com/iscreamnailsYoutube: https://www.youtube.com/channel/UC7cjpyNjPsla_DtKcRSW80wPinterest: https://www.pinterest.com/iscreamnails/Tumblr: https://iscreamnails.tumblr.com/ Episode transcript: For a full transcript, please visit mydailybusiness.com/podcast/58  Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.