Episode 58: Playing to Win

A marketing executive for over 30 years, Jim Richardson has devoted the last decade to helping dentists create practice growth by utilizing unique strategies and techniques for attracting only the ideal patients for individual practice owners. His 75-member firm does all of the things you'd expect from a digital advertising agency; build websites, SEO, pay-per-click ads, social media management and marketing, reputation marketing (in partnership with you)…  But, one of his most exciting ventures these days is "Playing to win" in the game of Yelp. He is the author of the Amazon best-selling book, "Word of Mouse Marketing for Dentists" and he's an expert in how to get traction on Yelp without giving them a dime!