Episode #583: Matt Friedman
from On The Brink Podcast Hosted by John A. Brink
Matt Friedman founded Wing Zone in his fraternity house kitchen in 1992 with just a $500 investment. What started as a college experiment became a global brand — Wing Zone opened its first storefront steps from the University of Florida campus in 1993, and by 2000, Matt and his partner had expanded into six major college markets. In 2001, Matt launched the Wing Zone Franchise System, eventually leading a team that opened over 140 locations across the U.S. and six countries. After selling a majority interest in Wing Zone in late 2020, Matt channeled nearly three decades of franchise expertise into his next venture. Today, he serves as Managing Partner at Friedman Consulting, a franchise incubator helping emerging franchisors scale and grow. His team provides end-to-end support across franchise recruitment, branding, marketing, real estate, operations, and IT business intelligence. Matt is also the author of From Frat House to Franchising: The Wing Zone Story — an honest, behind-the-scenes look at what it truly takes to build something from nothing.
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