Episode 589: How sticky is your brand and why is it essential in 2026?

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona explores what it really means to build a “sticky” brand.Moving beyond sales and follower counts, Fiona looks at why some brands keep people coming back while others feel purely transactional. This episode is a practical reset for anyone who feels like customers only show up during promotions and then disappear.You’ll be invited to reflect on where your brand is creating genuine connection, and where it might be missing opportunities to build trust and loyalty.You’ll learn:What brand stickiness actually looks like in practiceHow to spot the difference between engagement and attentionWhy repeat customers, replies and referrals matter more than vanity metricsSimple ways to strengthen long-term connection with your audienceSign the Not a Date to Celebrate petition here⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.