EPISODE · Jul 23, 2025 · 1H 13M
Episode 589 - Interview with Juls Bindi
from Breakthrough Walls · host Ken Walls
Based in Austin, TX, Juls Bindi has been the driving force behind her self-funded ventures since 2003, specializing in sourcing, manufacturing, and strategic business planning. Her profound passion for animals and people inspired her to establish ZuGoPet in 2013. Over the next four years, Juls dedicated herself to rigorous product development and safety testing. The result was a groundbreaking launch in 2017, where ZuGoPet was internationally acclaimed as one of only three pet manufacturers globally to achieve perfect scores in the Center for Pet Safety crash tests. ZuGoPet's revolutionary product remains the world’s only multifunctional pet car harness that maximizes chances of survival for dogs in car accidents. The company holds one utility patent, two provisional patents, and four trademarks. ZuGoPet also achieved monumental recognition, entering the Scholars Book of World Records as the most viral pet company on the internet. Her entrepreneurial journey took a significant leap when Juls appeared on ABC’s 'Shark Tank', where the episode was celebrated as “The Most Hilarious Shark Tank Episode Ever Aired.” This exposure propelled the brand to new heights. In 2017, Juls ventured into the e-mobility space, prototyping models that led to the creation of ZuGo Bike. Launching officially in 2019, ZuGo Bike rapidly generated over $20 million in sales within three years, capturing the attention of industry leaders and consumers across the U.S. By 2024, Juls had further innovated ZUGO BIKE, enhancing affordability and revolutionizing production processes to reduce costs significantly. Juls's contributions to business and society have not gone unnoticed. She was nominated for the "Woman Making a Difference Award" by the Los Angeles Business Journal and has been featured extensively across major platforms including ABC, FOX, NBC, Business Insider, Business Rockstars Radio, Women Worldwide Radio, Press Pass LA, Product Hunt, Top Dog Tips, Cars.com, and more. Looking ahead to the future of ZUGO BIKE in 2024, Juls is poised to redefine urban mobility. She is focused on expanding the brand's reach globally, integrating cutting-edge technology to enhance user experience, and pushing the boundaries of sustainability in transportation. Her mission is to make eco-friendly transportation accessible to all, thereby contributing to a greener planet and fostering community connectivity. As a personal emotional intelligence coach and single mom, Juls draws on her experiences to create EQ KiD Books, which helps children and parents navigate difficult conversations. Each book sold results in a donation to a school or children’s organization, supporting community and family wellness. Launching this winter 2025, The first book released from the "Harmony Hills Collection" is My Body, My Rules. The collection encourages emotional growth, communication, and self-discovery, empowering families to connect and build stronger relationships.About Your Host: Ken WallsKen Walls helps business owners win by bringing clarity to chaos. A lifelong tech expert, Ken built a successful career in marketing and software, outperforming every expectation set for him. After overcoming a volatile past, Ken is now a sought-after strategist featured on The Huffington Post and a trusted peer to leaders like Grant Cardone and Mark Victor Hansen.Connect & Scale with Ken:Grow Live Academy: Master podcasting and social media.ProFlow Business System: Scale with our CRM & PM framework. [proflowpm.com]Digital Card Pros: High-impact digital business cards. [digitalcardpros.com]Ready for your breakthrough? Let’s talk at kenwalls.com.
What this episode covers
Based in Austin, TX, Juls Bindi has been the driving force behind her self-funded ventures since 2003, specializing in sourcing, manufacturing, and strategic business planning. Her profound passion for animals and people inspired her to establish ZuGoPet in 2013. Over the next four years, Juls dedicated herself to rigorous product development and safety testing. The result was a groundbreaking launch in 2017, where ZuGoPet was internationally acclaimed as one of only three pet manufacturers globally to achieve perfect scores in the Center for Pet Safety crash tests. ZuGoPet's revolutionary product remains the world’s only multifunctional pet car harness that maximizes chances of survival for dogs in car accidents. The company holds one utility patent, two provisional patents, and four trademarks. ZuGoPet also achieved monumental recognition, entering the Scholars Book of World Records as the most viral pet company on the internet. Her entrepreneurial journey took a significant leap when Juls appeared on ABC’s 'Shark Tank', where the episode was celebrated as “The Most Hilarious Shark Tank Episode Ever Aired.” This exposure propelled the brand to new heights. In 2017, Juls ventured into the e-mobility space, prototyping models that led to the creation of ZuGo Bike. Launching officially in 2019, ZuGo Bike rapidly generated over $20 million in sales within three years, capturing the attention of industry leaders and consumers across the U.S. By 2024, Juls had further innovated ZUGO BIKE, enhancing affordability and revolutionizing production processes to reduce costs significantly. Juls's contributions to business and society have not gone unnoticed. She was nominated for the "Woman Making a Difference Award" by the Los Angeles Business Journal and has been featured extensively across major platforms including ABC, FOX, NBC, Business Insider, Business Rockstars Radio, Women Worldwide Radio, Press Pass LA, Product Hunt, Top Dog Tips, Cars.com, and more. Looking ahead to the future of ZUGO BIKE in 2024, Juls is poised to redefine urban mobility. She is focused on expanding the brand's reach globally, integrating cutting-edge technology to enhance user experience, and pushing the boundaries of sustainability in transportation. Her mission is to make eco-friendly transportation accessible to all, thereby contributing to a greener planet and fostering community connectivity. As a personal emotional intelligence coach and single mom, Juls draws on her experiences to create EQ KiD Books, which helps children and parents navigate difficult conversations. Each book sold results in a donation to a school or children’s organization, supporting community and family wellness. Launching this winter 2025, The first book released from the "Harmony Hills Collection" is My Body, My Rules. The collection encourages emotional growth, communication, and self-discovery, empowering families to connect and build stronger relationships.About Your Host: Ken WallsKen Walls helps business owners win by bringing clarity to chaos. A lifelong tech expert, Ken built a successful career in marketing and software, outperforming every expectation set for him. After overcoming a volatile past, Ken is now a sought-after strategist featured on The Huffington Post and a trusted peer to leaders like Grant Cardone and Mark Victor Hansen.Connect & Scale with Ken:Grow Live Academy: Master podcasting and social media.ProFlow Business System: Scale with our CRM & PM framework. [proflowpm.com]Digital Card Pros: High-impact digital business cards. [digitalcardpros.com]Ready for your breakthrough? Let’s talk at kenwalls.com.
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Episode 589 - Interview with Juls Bindi
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