Episode 59: 10X Is Easier Than 2X (Here’s Why You’re Doing It Wrong)

If your current growth plan is to “just do more”… this episode is going to challenge everything about that. Erin and Jackie break down the concept of 10X vs 2X growth — and why working harder is often the exact thing holding your business back. They unpack the framework from 10X Is Easier Than 2X by Dan Sullivan and explain how real growth doesn’t come from adding more — it comes from eliminating, simplifying, and focusing on what actually moves the needle. Through real examples from their own businesses and clients, they show what 10X thinking looks like in practice — from shifting business models to licensing deals, retail expansion, and letting go of what no longer serves you. If you feel stuck, overwhelmed, or like your business is getting more complex instead of more profitable, this episode will give you a completely new lens.