Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

In den USA tobt ein «Culture War», in den immer mehr Unternehmen und Marken hineingezogen werden. Es scheint Verlierer - wie BUD LIGHT - und Gewinner - wie NIKE - zu geben. Wie sollten Marken in diesem Kontext positioniert werden? Auf über zehn Milliarden US-Dollar wird das kumulierte Werbebudget für den amerikanischen Präsidentschaftswahlkampf 2024 geschätzt. Bei den Republikanern geht es schon jetzt in den Primaries hart zur Sache. Um sich gegen Donald Trump in Stellung zu bringen, fluten Kandidaten, wie Ron DeSantis, oder Kandidatinnen, wie Nikki Haley sämtliche medialen Kanäle mit ihren Werbe-Spots. Welche Wirkung besitzen solche Werbefilme?

Episode metadata supplied by the publisher feed · Published Dec 21, 2023

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Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik

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