Episode # 59 Alexis Paige - Associate Social Media Director at Pathfinders Advertising

How to source, manage and utilize an influencer for your brand Many small, emerging and challenger brands are anxious to work with influencers to help build their brands, but where to start and how best to proceed? Alexis offers her insights into the critical role establishing goals for an influencer program plays (awareness, conversion, change in positioning, etc?), how to identify an ideal influencer, how to evaluate the impact of your program, and how to manage, compensate and collaborate with your influencer. For all this and much more- please give the show a listen! Enjoy the show! Please follow the Road 2 Retail podcast on Spotify, iTunes and on LinkedIn. Please leave us a review and share the episode with those who may find the content useful.