Episode 59: Know Your Numbers to Work Smarter, Not Harder

When marketers focus solely on tactically creative work, they can forget about P&L and their metrics can get lost in translation. Is math the missing piece in this digital marketing equation? In this episode of Banking on Experience, I talk to Gaurav Bhatia, Chief Marketing Officer at PenFed Credit Union, about how knowing numbers helps marketers work smarter. We also talked about: - How math lends to credibility. - Tips for better prioritization. - Top KPIs marketers should focus on. Strategies for adopting the "work smarter, not harder" methodology. Listen to more episodes from Banking on Experience at Apple Podcasts, Spotify, and our website.