EPISODE · Oct 29, 2023 · 39 MIN
Episode 6 - Attention as Currency, Thought Leadership and Buyer Perception
from Grow! Business Podcast w/Cory Mosley · host Cory Mosley, CSP
Show Notes: In this podcast episode, host Cory Mosley and co-host Kerry James engage in a lighthearted and informative conversation about various topics. They discuss their fitness routines, the importance of feeling good regardless of age, and their experiences with media interviews. Cory provides strategies for acing interviews, including the need for preparation, establishing credibility, and delivering clear and concise messages. They also emphasize the importance of attention as the new currency in today's media landscape and the power of thought leadership. Cory and Kerry encourage engagement with their podcast and highlight the value of media interviews in building authority and credibility. Time Stamps: The shirt conversation [00:00:11] Fitness and running [00:01:14] Strategies for acing interviews [00:04:08] Suspended for Swearing [00:08:20] Attention as Currency [00:09:49] Thought Leadership and Buyer Perception [00:15:31] Eyeglass industry monopoly [00:17:29] TikTok tow truck phenomenon [00:18:24] Becoming a thought leader [00:19:32] The 3 to 5 key points [00:26:50] Using relatable stories in interviews [00:27:19] Seeded language to affirm authority [00:29:12] The timestamp's title [00:35:11] The timestamp's title [00:35:59] The timestamp's title [00:37:52] Bullet Points: Discussion of fitness routines and feeling good regardless of age. Importance of media interviews and missed opportunities for businesses. Strategies for acing interviews. Cory's experience of swearing on air during a college radio station interview. Attention as the new currency in today's media landscape. Importance of establishing credibility and becoming a thought leader. Tips for preparing for media opportunities and making clear points. Five key points for acing media interviews. Importance of engaging with the audience and promoting the podcast. Value of media interviews in building authority and credibility. Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory? Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend? Visit https://growwithcory.com/weekend-workshop/ to learn more Want Cory to speak at your next event? Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers
What this episode covers
Show Notes: In this podcast episode, host Cory Mosley and co-host Kerry James engage in a lighthearted and informative conversation about various topics. They discuss their fitness routines, the importance of feeling good regardless of age, and their experiences with media interviews. Cory provides strategies for acing interviews, including the need for preparation, establishing credibility, and delivering clear and concise messages. They also emphasize the importance of attention as the new currency in today's media landscape and the power of thought leadership. Cory and Kerry encourage engagement with their podcast and highlight the value of media interviews in building authority and credibility. Time Stamps: The shirt conversation [00:00:11] Fitness and running [00:01:14] Strategies for acing interviews [00:04:08] Suspended for Swearing [00:08:20] Attention as Currency [00:09:49] Thought Leadership and Buyer Perception [00:15:31] Eyeglass industry monopoly [00:17:29] TikTok tow truck phenomenon [00:18:24] Becoming a thought leader [00:19:32] The 3 to 5 key points [00:26:50] Using relatable stories in interviews [00:27:19] Seeded language to affirm authority [00:29:12] The timestamp's title [00:35:11] The timestamp's title [00:35:59] The timestamp's title [00:37:52] Bullet Points: Discussion of fitness routines and feeling good regardless of age. Importance of media interviews and missed opportunities for businesses. Strategies for acing interviews. Cory's experience of swearing on air during a college radio station interview. Attention as the new currency in today's media landscape. Importance of establishing credibility and becoming a thought leader. Tips for preparing for media opportunities and making clear points. Five key points for acing media interviews. Importance of engaging with the audience and promoting the podcast. Value of media interviews in building authority and credibility. Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory? Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend? Visit https://growwithcory.com/weekend-workshop/ to learn more Want Cory to speak at your next event? Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers
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Episode 6 - Attention as Currency, Thought Leadership and Buyer Perception
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