Episode 6: Becky Breen (Connatix, PlaceIQ, Magnetic) on Marketing Across the Funnel and Taking Risks

In this episode, the hosts, Dan Rosenberg and Stephanie Sheldon, talk with Becky Breen, the SVP of Marketing at Connatix, a next-generation video platform. They discuss the challenges in B2B marketing, the evolution of the sales funnel, the importance of building trust and community, successful tools and tactics like Splash, Showpad and Ceros, and the difficulty of measuring marketing campaigns' true impact. They also talk about the importance of creativity and taking risks in B2B marketing. 00:07 Introductions and Welcome01:15 Becky's Background and Current Role01:57 Challenges in B2B Marketing03:05 Effective Tools and Tactics04:46 Gaps in Current Tools05:44 Common Misconceptions in B2B Marketing07:23 Recent Wins and Creative Approaches