Episode 6 - Boosting Your Occupancy with Guest Speaker Debbie Harris, Autumna

In this episode of Boosting Your Occupancy, Ali Powell is joined by Debbie Harris, Managing Director of Autumna, to discuss: * The evolution of Autumna and the launch of OpenScore * OpenScore has over 60 data sources – including live customer satisfaction ratings, self-assessed information and regulatory ratings – are aggregated in real time to generate a transparent score between 0 and 10 * The critical role online directories play in how people search for care homes and retirement villages * Why a strong directory presence should be part of a wider digital marketing omnichannel – supported by engaging videos, compelling testimonials, and clear, accessible information * Building trust through transparency – and why sharing key details like fees is non-negotiable * The growing focus across the sector on self-funding clients – and what that means for marketing strategy * Why excellent customer experience is more important than ever * Importance of not missing calls out of hours (evenings and weekends) - has a huge impact on missed revenue opportunities * How increasing competition is driving the need to raise the game in marketing and sales to boost occupancy * The brilliant basics that make the difference – from rich discovery calls, capturing key information, excellent personalised tours and timely follow-ups * The vital role of CRMs and sales consultants in enquiry conversion * The rise in customer expectations – and the need for the sector to elevate its approach * Practical, actionable tips to help you increase occupancy