Episode 6: GEO vs SEO: Is GEO Just Good SEO?

You've probably heard someone say "GEO is the new SEO." But is it actually different, or is this just another buzzword marketers cooked up to sell courses? In this episode of The Canopy, Jen Shannon breaks it all down from the ground up.Whether you're brand new to the concept or already knee-deep in AI search strategy, this episode gives you the context you need to understand why search is shifting and what it means for your business. Jen covers how traditional SEO works, what generative engines actually do differently, and why the question has changed from "How do I rank higher on Google?" to "How do I become the answer AI recommends?"If you've been wondering whether GEO applies to your small business (spoiler: it does), this is the place to start.A refresher on how SEO has worked for the past 20+ yearsWhat generative engines are and how they differ from traditional searchThe difference between algorithms and large language models (LLMs)Why AI cares about entity clarity, consistency, context, and credibilityHow to think about the difference between being findable vs. being recommendableWhy local and small businesses actually have an advantage with GEOFour practical questions to start asking about your own websiteDownload the Free 2026 GEO Playbook: A step-by-step guide to making your content AI-readySubscribe on YouTube: Follow along with the video versionsIn Episode 7, Jen introduces the Orchard Ecosystem Framework™, Clemelopy's proprietary system for making GEO strategy actually doable and understandable for small businesses.Keep growing forward. 🌱: