Episode 6 - Gregg Katzman: "Plan To Pivot"

Welcome to another episode of Comics For You! This time around, Senior Publicity Manager for IDW Publishing, Gregg Katzman joins Matthew to discuss crafting, promoting, and delivering the messaging that raises awareness for your favorite comics, including Teenage Mutant Ninja Turtles! How do you get media outlets to cover your comic? How do you handle the madness of setting up interviews for comic book writers and artists? Gregg pulls back the curtain to talk about the lessons he's learned doing press in the comic book industry.