Episode #6: Hessie Jones

On today’s episode, Karim Kanji speaks with author and entrepreneur Hessie Jones. You can follow Hessie Jones on Twitter at @hessiejones You can follow me on Twitter at @karimkanji Among other things we talk about: -nude paintings -business school where Hessie majored in Business -One of her first jobs was with the Girls Guides of Canada -Her role in launching the first Air Miles Direct Mail program and Esso Extra loyalty program -How she started playing the cello to bond with daughter -Hessie was employee #20 (ish) with Yahoo! Canada -Launched Yahoo! Answers in Canada -What her former Yahoo boss said when Facebook came into Canada! -What was right (and wrong) with Jugnoo -Her new startup: ArCompany -her co-author Daniel Newman and Hessie write a new marketing book called Evolve! Marketing (as we know it) is Doomed! -The value of mentorship