Episode 6: How to Build A New Media Empire

Stepping into the studio today is Bleacher Report President Rory Brown, who went from answering a Craigslist post to heading up one of the world's hottest media brands in less than a decade.Rory talks us through the extraordinary growth of Bleacher Report, and some of the difficult decisions - such as the decision to pivot away from User Generated Content and the early adoption of mobile apps - which have been made along the way.And he gives us a hint as to the future of content at Bleacher Report, from Virtual Reality to parachute jumps...The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.Our presenters are Joe Favorito and Tom Richardson. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com