Episode #6: How to increase sales by making discounts seem bigger

from The Checkout Lane: Science-based marketing advice for Shopify merchants · host POPSMASH, Inc.

In today's episode, we'll discuss what the latest research says about how framing discounts based on the discounted price makes it look bigger, which drives more sales. Interested? I sure am. We'll talk about how to do it and why it works.

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This episode was published on September 17, 2023.

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