Episode #6 - Managing Broadband Performance Anxiety. Michael McCallen, CEO/Founder, Cheetah Networks

Broadband testing isn’t as simple as checking upload and download speeds. In this episode, I speak with Michael McCallen, CEO of Cheetah Networks, about the biggest challenges in broadband performance testing, why traditional methods often fall short and how they solve the problem with a home-grown Canadian solution.We uncover key obstacles, including:🔹 Inconsistent Testing Methods – Why results can vary wildly depending on how and when tests are run.🔹 Lack of Real-World Performance Metrics – Speed tests don’t tell the full story of your actual experience.🔹 Privacy Concerns – Who really owns your broadband performance data?🔹 Community Blind Spots – How lack of local engagement leads to bad policy and poor service.🔹 Government Standards – The gap between regulations and real-world broadband issues.With the growing demands for connectivity, accurate broadband testing is more critical than ever. Listen in to learn what’s broken—and what needs to change.00:00 Introduction to Performance Testing in Broadband01:51 Cheeta Networks' Journey in Telecom04:56 Challenges with Current Broadband Testing Methods07:47 Cheetah Networks' Innovative Solutions10:20 Understanding Quality of Experience13:09 Use Cases for Performance Data15:51 Community Engagement and Data Utilization18:36 Privacy and Data Ownership20:58 Business Models and Flexibility in Service Delivery22:57 Understanding Stakeholders in Broadband Services25:47 Government Procurement and Community Engagement28:26 Broadband Nutrition Labels32:15 Customer Acquisition Strategies and Market Expansion35:10 Community Empowerment and Data UtilizationVisit Cheetah Networks to learn more. You can contact Michael McCallen on LinkedIn or by email - [email protected] sure to check out Jason's Industry Insights, the weekly newsletter with curated Telco, Broadband, Space and AI Market Intelligence and Insights.Sharing is caring! If you enjoy this Podcast, please share it with others - and don't forget to hit the subscribe button on your player of choice!#BroadbandTesting #TelecomChallenges #InternetSpeeds #QualityOfExperience #CheetahNetworks #Connectivity