Episode 6 - Performance Marketing for Founders in 2026 | CAC, ROAS, Channels & Mistakes

How much of your ad spend is actually driving customers — and how much is just feeding the algorithm? Most founders can't answer that. That's the problem performance marketing is supposed to solve, and most get it wrong.In Episode 6 of Founders' Bytes, I break down Performance Marketing - what it actually is, when a founder should start spending on it, and what separates the campaigns that scale from the ones that quietly burn cash.What you'll learn in this video:→ What is performance marketing, and how is it different from brand marketing?→ When should you actually start spending — and when is it a waste of money?→ CAC, ROAS, LTV: which metrics matter, and which are vanity→ How to choose the right channel — Meta, Google, YouTube — without spreading thin→ The most common (and most expensive) mistakes founders make with paid ads→ Why creative, not targeting or budget, is the real lever today→ How to know when to scale spend versus when to pull backIf you've ever looked at your ad dashboard and felt like you're guessing - this episode tells you exactly what to check first.Work with us: https://www.finessse.digital/ #PerformanceMarketing #PaidAds #DigitalMarketing #CAC #ROAS #MarketingMetrics #FoundersBytes #FinessseInteractive #MarketingForFounders #DigitalMarketingIndia #SEO #StartupMarketing #GrowthMarketing #PaidMedia #MarketingStrategy