Episode 6: Understanding Education Marketing

It may be June, but there’s no summer break for the innovative new programs Catholic schools are using to recruit and retain students and teachers. With nationally-recognized professional development programs and a focus on recruiting underserved communities, the Office for Catholic Schools is hard at work this summer.Welcome to The Fulcrum Point, brought to you by the Fulcrum Foundation! In this episode, we’re talking about the marketing efforts going on behind the scenes that have fueled steady growth of Western Washington’s 74 Catholic schools over the past four years.In this episode, host Brian Callanan talks with Kristin Moore, Director of Marketing for the Office for Catholic Schools within the Archdiocese of Seattle. The discussion covers a wide range of topics, from how Catholic schools are employing new programs like ALMA (Advancing Latino Multilingual Achievement) to reach out to a quickly-growing Latino and Hispanic population to INSPIRE, a nationally-recognized conference for Catholic school leaders and staff that’s drawing participants from around the country. Learn more about Fulcrum’s work to support Catholic education at this link.