Episode 6 - What growing aesthetics businesses need to know about managing complaints, consent and cover

Aesthetics, Regulation and Insurance: Managing Complaints, Consent and CoverIn this episode of Confidence to Thrive, Owlicity director Christopher Cloke Browne talks about what practitioners and entrepreneurs need to know about regulation and insurance when building or growing an aesthetics practice. Christopher outlines how aesthetics has evolved from anti-wrinkle and filler treatments into broader, more medically complex work focused on the ageing process, alongside changing demographics driven by social media, more men seeking treatment, and overlap with areas like menopause and functional medicine. He discusses key risks in a complaints-heavy sector, including managing expectations, screening for body dysmorphia, and the importance of detailed informed consent and consistent complaint-handling to prevent escalation to lawyers. Christopher explains how insurers assess fast-moving treatments through risk-banding and practitioner judgement, and stresses the need for a “fair presentation of risk” by disclosing new or higher-risk services to ensure appropriate cover.Episode time stamps00:44 The evolution of the aesthetics sector in healthcare02:20 From anti-ageing to functional medicine06:09 The impact of social media and new demographics06:42 Regulation risks, complaints and claims08:43 Informed consent and client screening10:02 Getting the right insurance cover11:29 New treatments and emerging risks13:56 Fair presentation of risk15:43 How to learn moreWho are Owlicity?This podcast was brought to you by Owlicity Insurance Advisors who support your business ambitions.  Owlicity advises practitioners, owners, and entrepreneurs of healthcare practises on mitigating risks so your business can thrive. Learn more about how Owlicity can support here: Owlicity.co.uk Call us on 0203 988 8090Follow us on social mediaLinkedInInstagramYouTube