Episode 6 - Why Storytelling Still Works in Credit Union Marketing

In this episode of Pilot 2 Co-Pilot, Antonio Neves and Jason Lindstrom sit down with Edward Budway, Vice President of Marketing at Evergreen Credit Union, to talk about one of the most powerful tools in credit union marketing: storytelling!They cover everything from the evolution of media, word-of-mouth marketing, and social media strategy, to community partnerships and real-time marketing tactics. Ed shares how his team uses member stories, social content, and even local rivalries to build trust and grow Evergreen’s presence across Maine.You will also hear practical ideas for low-budget marketing teams, how to measure ROI without obsessing over every number, and what it takes to stay creative, consistent, and connected in a crowded digital world!What You'll Take Away:What makes a credit union story worth tellingWhy word-of-mouth still drives trustHow real-time marketing can work if done rightWhy consistency beats constant changeLow-budget moves credit unions can use today to build community and brand loyaltyHow CEOs and marketing teams can build trust and stay alignedIf you like our podcast, send us a text!