Episode 60 - AI in Social Media

In Episode 60 of '100 Days of Data,' Jonas and Amy explore how artificial intelligence drives social media feeds and the reasons behind their addictive nature. They unpack the role of algorithms in selecting personalized content, how engagement metrics shape your experience, and the unintended consequences like echo chambers and feedback loops. The duo explains recommendation systems, content moderation powered by NLP, and why these AI models are both powerful tools and ethical minefields. Drawing from real-world stories in advertising and healthcare, Amy and Jonas offer insights into how businesses can better navigate platform algorithms. They discuss the balancing act between engagement optimization and responsible content delivery, giving listeners a behind-the-curtain look at the AI mechanics shaping digital interaction. Whether you’re a tech enthusiast or a marketing leader, this episode offers valuable takeaways on the hidden forces steering your scroll.