Episode 60 | Influence: The Psychology of Persuasion | The 6 Weapons of Influence | English video

In this episode, we explore Influence: The Psychology of Persuasion by Robert B. Cialdini in simple English. The book explains the six weapons of influence—reciprocity, commitment and consistency, social proof, liking, authority, and scarcity—and shows how they shape human decisions every day. It is a powerful summary for listeners who want to understand persuasion, marketing, communication, and everyday behavior.