Episode 60: Interview with Julia Campbell Founder and Principal of J Campbell Social Marketing

Join Lori and her guest, Julia Campbell, as they talk about the evolution of marketing for nonprofits. With her passion for philanthropy, Julia eventually started her own business where she helps nonprofits navigate the digital landscape for marketing. Is it ideal for organizations to fully shift to digital? Stay tuned!   Here are the things to expect in this episode: A lot of people in philanthropy are accidental fundraisers. What does this mean? Reaching out to different generations through traditional and digital marketing. Nonprofits need to be more proactive, not reactive! The value of the narrative and message of your cause. And much more!   About Julia Campbell: Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. She has provided workshops and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Julia is a frequent contributor to Nonprofit Tech for Good, Social Media Today, Maximize Social Business, Elevation Web, Network for Good, Wild Apricot, and others. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.   Connect with Julia! Nonprofit Nation (Podcast): https://jcsocialmarketing.com/podcast/  Website: https://jcsocialmarketing.com/  Instagram: ​​https://www.instagram.com/juliacampbell77 LinkedIn: https://www.linkedin.com/in/juliacampbell Facebook: https://www.fb.com/jcsocialmarketing   Connect with Lori Kranczer! Website: https://linkphilanthropic.com Email: [email protected] LinkedIn: https://www.linkedin.com/in/lorikranczer/