Episode 60 - Marketing - Charles Schrock

Why do auditors need to do a better job of marketing themselves? If you had 20 seconds to pitch Internal Audit to Elon Musk, what would your pitch be? If you were asked to create a short internal audit slogan, what would it be? These were the questions answered by Charles Schrock, publisher of the Audit Explainer website, and retired CAE. Follow him for some of the most fantastical internal audit stories. Like how Leonardo da Vinci became famous because of an internal auditor, and how an auditor was instrumental in testing and naming the Pontiac GTO. Fantasy? We call it marketing. theauditexplainer.wordpress.com