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Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio episode artwork

EPISODE · Feb 23, 2024 · 45 MIN

Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

from Marketecture: Get Smart. Fast. · host Ari Paparo

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 45 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on February 23, 2024.

What is this episode about?

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length...

Can I download this Marketecture: Get Smart. Fast. episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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