Episode 60 - Sensate

The new year is an excellent time to try and find ways to improve your life. And a common thing we all face is stress. Stress is a natural part of life -- but how we manage it can make a huge difference in our wellbeing. And Sensate is here to help. Sensate has created a device that uses sounds and infrasonic resonance to reduce stress in users. It does this by tapping into the vagus nerve -- a central part of the nervous system -- and sending soothing vibrations that help calm feelings of stress. It's easy to use, and more than 90% of Sensate users said the device was more effective than meditation or other methods for improving their wellbeing. On this episode of Inside Startup Investing, Chris Lustrino welcomes Sensate co-founder and CEO Anna Gudmundson to talk about this wellness device. Together they discuss how Sensate was founded, how the company is expanding its services based on customer feedback, the unit economics of Sensate, and more.