Episode 61 - Building a new world cider company with Justin Ostrom from Arquiteka

Episode 61 - Building a new world cider company with Justin Ostrom from Arquiteka Justin Ostrom and his father Stephen started the Arquiteka brand in 2015 in the Yarra Valley in Victoria. After many years of growing apples they wanted to create a new world cider, which is real terms means it’s not too sweet and perfectly balanced.The brand had a testing start after their brewery was vandalised before they went to market, they couldn’t get their insurance paid and they were down 1 million dollars before a bottle had been sold.  We discuss the difference between ciders in Australia and how they are converting people from wine and sour beer sales with a low sugar product.  We also talk about how caring for the environment will change and shape the brand by moving into cans and using different flavours of the product over time.Finally we talk about the imminent bar closures around Australia and what they are planning on doing to grow post that tough period in the industry. Please find out more about Arquiteka here:Website: https://www.arquiteka.com.au/Instagram:  https://www.instagram.com/arquiteka/As always please reach out to us here: https://www.instagram.com/open_pantry_consulting/